{"id":3463,"date":"2025-04-28T20:56:28","date_gmt":"2025-04-28T19:56:28","guid":{"rendered":"https:\/\/makedamusic.fr\/event\/?p=3463"},"modified":"2025-08-07T17:41:25","modified_gmt":"2025-08-07T16:41:25","slug":"evenementiel-responsabilite-societale-vers-des-evenements-engages","status":"publish","type":"post","link":"https:\/\/makedamusic.fr\/event\/evenementiel-responsabilite-societale-vers-des-evenements-engages\/","title":{"rendered":"\u00c9v\u00e9nementiel & responsabilit\u00e9 soci\u00e9tale \u2014 vers des \u00e9v\u00e9nements engag\u00e9s"},"content":{"rendered":"\n

 La RSE s\u2019invite dans la strat\u00e9gie des organisateurs\u2026 et transforme la nature m\u00eame des \u00e9v\u00e9nements.<\/p>\n\n\n\n

\n\n\n\n

Introduction : l\u2019\u00e9v\u00e9nement comme miroir des valeurs<\/strong><\/h3>\n\n\n\n

Longtemps focalis\u00e9 sur la performance, la visibilit\u00e9 et l\u2019impact business, l\u2019\u00e9v\u00e9nementiel \u00e9volue. D\u00e9sormais, il devient aussi un vecteur de sens. De plus en plus de participants \u2014 et d\u2019annonceurs \u2014 attendent des \u00e9v\u00e9nements qu\u2019ils soient \u00e0 la fois inclusifs, \u00e9thiques, transparents et utiles. R\u00e9sultat : la RSE (Responsabilit\u00e9 Soci\u00e9tale des Entreprises) n\u2019est plus une ligne secondaire, mais un pilier de la conception \u00e9v\u00e9nementielle.<\/p>\n\n\n\n

\n\n\n\n

Pourquoi int\u00e9grer la RSE dans l\u2019\u00e9v\u00e9nementiel ?<\/strong><\/h3>\n\n\n\n
    \n
  • Une attente forte des parties prenantes<\/strong> : participants, collaborateurs, collectivit\u00e9s, sponsors\u2026 tout le monde scrute les engagements.<\/li>\n\n\n\n
  • Un levier de diff\u00e9renciation<\/strong> : montrer qu\u2019un \u00e9v\u00e9nement porte des valeurs concr\u00e8tes cr\u00e9e une connexion \u00e9motionnelle et durable.<\/li>\n\n\n\n
  • Une coh\u00e9rence de marque<\/strong> : un \u00e9v\u00e9nement responsable aligne discours et actes, et renforce la cr\u00e9dibilit\u00e9 d\u2019une entreprise ou d\u2019un territoire.<\/li>\n<\/ul>\n\n\n\n
    \n\n\n\n

    Axes cl\u00e9s d\u2019un \u00e9v\u00e9nement socialement engag\u00e9<\/strong><\/h3>\n\n\n\n
      \n
    1. Accessibilit\u00e9 & inclusion<\/strong>\n
        \n
      • Langue des signes, traduction en temps r\u00e9el, accessibilit\u00e9 PMR, billets solidaires.<\/li>\n\n\n\n
      • Diversit\u00e9 des intervenants, repr\u00e9sentativit\u00e9 dans la programmation.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
      • Impact local & solidarit\u00e9<\/strong>\n
          \n
        • Favoriser les circuits courts, impliquer les acteurs locaux, donner une visibilit\u00e9 \u00e0 des initiatives sociales ou culturelles du territoire.<\/li>\n\n\n\n
        • Partenariats avec des associations pour redistribuer les surplus, impliquer des publics en insertion\u2026<\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • Bien-\u00eatre des participants & des \u00e9quipes<\/strong>\n
            \n
          • Espaces de repos, zones de d\u00e9connexion, accompagnement des temps forts.<\/li>\n\n\n\n
          • Pratiques respectueuses envers les prestataires (horaires, r\u00e9mun\u00e9ration, conditions de travail).<\/li>\n<\/ul>\n<\/li>\n\n\n\n
          • \u00c9thique & transparence<\/strong>\n
              \n
            • \u00c9viter le greenwashing ou l\u2019inclusivit\u00e9 \u00ab\u00a0de fa\u00e7ade\u00a0\u00bb.<\/li>\n\n\n\n
            • Communiquer honn\u00eatement sur les engagements, les progr\u00e8s\u2026 et les limites.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n
              \n\n\n\n

              Bonnes pratiques \u00e0 mettre en place<\/strong><\/h3>\n\n\n\n
                \n
              • Charte RSE \u00e9v\u00e9nementielle<\/strong> : co-construite avec les parties prenantes.<\/li>\n\n\n\n
              • Label ou certification<\/strong> : ISO 20121, \u00e9v\u00e9nement \u00e9thique ou \u00e9quitable, etc.<\/li>\n\n\n\n
              • \u00c9valuation d\u2019impact social<\/strong> : au m\u00eame titre qu\u2019un bilan carbone, pour mesurer les effets r\u00e9els d\u2019un \u00e9v\u00e9nement sur son environnement humain.<\/li>\n<\/ul>\n\n\n\n
                \n\n\n\n

                Cas concrets inspirants<\/strong><\/h3>\n\n\n\n
                  \n
                • ChangeNOW Summit (Paris)<\/strong> : \u00e9v\u00e9nement mondial 100 % orient\u00e9 impact positif, qui int\u00e8gre \u00e9thique, inclusion, durabilit\u00e9 et innovation sociale dans toute sa programmation.<\/li>\n\n\n\n
                • Entreprises engag\u00e9es<\/strong> : certaines marques organisent des \u00e9v\u00e9nements en partenariat avec des ONG ou des \u00e9coles, pour maximiser l\u2019impact local et transmettre leurs valeurs au-del\u00e0 du produit.<\/li>\n<\/ul>\n\n\n\n
                  \n\n\n\n

                  Conclusion : faire de l\u2019\u00e9v\u00e9nement un acte citoyen<\/strong><\/h3>\n\n\n\n

                  Organiser un \u00e9v\u00e9nement, c\u2019est aujourd\u2019hui poser un acte. Un acte \u00e9conomique, culturel, mais aussi \u00e9thique. Int\u00e9grer la RSE, ce n\u2019est pas ajouter un discours en fin de programme : c\u2019est repenser l\u2019\u00e9v\u00e9nement dans son ensemble<\/em>, pour qu\u2019il soit utile, juste et align\u00e9 avec les enjeux de notre \u00e9poque.<\/p>\n","protected":false},"excerpt":{"rendered":"

                   La RSE s\u2019invite dans la strat\u00e9gie des organisateurs\u2026 et transforme la nature m\u00eame des \u00e9v\u00e9nements. Introduction : l\u2019\u00e9v\u00e9nement comme miroir […]<\/p>\n","protected":false},"author":1,"featured_media":3473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12,14,15,18],"tags":[],"class_list":["post-3463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ami","category-entreprise","category-fonctionnement","category-institutions"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/makedamusic.fr\/event\/wp-json\/wp\/v2\/posts\/3463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/makedamusic.fr\/event\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/makedamusic.fr\/event\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/makedamusic.fr\/event\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/makedamusic.fr\/event\/wp-json\/wp\/v2\/comments?post=3463"}],"version-history":[{"count":4,"href":"https:\/\/makedamusic.fr\/event\/wp-json\/wp\/v2\/posts\/3463\/revisions"}],"predecessor-version":[{"id":3477,"href":"https:\/\/makedamusic.fr\/event\/wp-json\/wp\/v2\/posts\/3463\/revisions\/3477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/makedamusic.fr\/event\/wp-json\/wp\/v2\/media\/3473"}],"wp:attachment":[{"href":"https:\/\/makedamusic.fr\/event\/wp-json\/wp\/v2\/media?parent=3463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/makedamusic.fr\/event\/wp-json\/wp\/v2\/categories?post=3463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/makedamusic.fr\/event\/wp-json\/wp\/v2\/tags?post=3463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}